Sarah Geronimo, Anne Curtis, and KC Concepcion headline the flagship programs of Viva TV, the Viva Entertainment Group’s latest foray into cable television. Viva TV debuts nationwide this month in Cignal.
Viva’s top three leading ladies star in their own original shows for the channel whose line-up of programs tilts towards reality programming.
Their shows will follow them as they attend their various showbiz engagements and go about their professional commitments.
The weekly 30-minute programs are entitled “@nnebishowsa”, “Popstar Diaries”, and “kc.com”, respectively.
“Viva TV is the first local cable channel that offers 100 percent new and original Filipino content,” notes Vincent del Rosario, executive vice president of Viva Communications Inc. “We really steered clear of the kind of shows that viewers can watch on network TV.”
Viva TV is also home to the first regular television shows of ace comedian Jon Santos and Youtube sensation Ashley Rivera, who is more popularly known for her funny girl character Petra Mahalimuyak.
“The Jon Santos Show” is a weekly one-hour talk show featuring Jon’s gallery of characters including Sherap Espada, Armeeda Siguion Macareyna, and Meeryam Santiago.
Ashley makes the jump from the internet to television with “Petra’s Panniest”, a 30-minute program showcasing a round-up of the funniest scenes from Viva movies and videos from the internet. The show airs three times a week.
Another Viva TV banner show is a reality series called “Pantaxa”. Hosted by erstwhile “pantasya ng bayan” Katya Santos and Maui Taylor, the show follows 6 of the sexiest, most promising new young actresses in showbiz as they dare and bare their body, mind, heart and soul in their search for stardom.
“We have more original shows in various stages of development that we hope to launch within the next few months,” del Rosario says. “Our main aim is to provide the best all-Pinoy alternative viewing fare to local TV audiences.”
