Margaux-Celyn reconciliation draws strong viewership
MANILA, Philippines -- The ratings of ABS-CBN's daytime and primetime blocks were boosted on Tuesday by the turn of events in two Kapamilya series.
"Be Careful With My Heart" easily beat the nationwide ratings of its competing program, "The Ryzza Mae Show," on May 21, when the lead characters of the "kilig-serye" finally made their relationship official.
According to the TV ratings data of multi-national market research group Kantar Media, the daytime soap on Tuesday registered 24.9% in national TV ratings, versus its rival show's 12.0%.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes, representing 100% of the total Philippine TV viewing population.
The episode of "Be Careful With My Heart" on May 21 saw Sir Chief (Richard Yap) and Maya (Jodi Sta. Maria) finally deciding to become a couple, eliciting "shrieks" and "kilig" among followers of the show online, who declared a "national mag-on day."
On primetime TV, ABS-CBN likewise drew strong nationwide viewership on Tuesday, when the drama series "Ina, Kapatid, Anak" aired a climactic scene between its two lead characters.
The Kapamilya soap starring Kim Chiu and Maja Salvador posted a wide lead in ratings over its competing program aired on GMA-7, "Indio," with 32.5% and 18.3%, respectively.
The May 21 episode of "Ina, Kapatid, Anak" saw the much-anticipated reconciliation between sisters Celyn (Chiu) and Margaux (Salvador), prompted by the worsening condition of their father Julio (Ariel Rivera), who was shot in a plot to kill him.
"Be Careful With My Heart" airs weekdays at 11:45 a.m. during ABS-CBN's "PrimeTanghali" block, while "Ina, Kapatid, Anak" airs weeknights after "Juan dela Cruz" as part of the Kapamilya network's "Primetime Bida" line-up.
