MANILA – Fresh from the success of her latest movie, singer-actress Sarah Geronimo will soon be launched as the main endorser of a popular residential property developer.
At the annual stockholders' meeting of the SM Development Corp. on Wednesday, the company's marketing head Nita Claravall revealed Geronimo will be part of their family as its brand ambassador next month.
"For this year, we will have new brand ambassadors, the most popular women in the country today... By end of May, we will be launching Sarah Geronimo," Claravall said.
Geronimo will be joining Kapamilya talent Anne Curtis in SMDC’s roster of endorsers.
The 24-year-old singer-actress is among the most in-demand celebrity endorser today, appearing in the marketing campaigns of Jollibee, Unica Hija, Cebuana Lhuillier, Natasha, Sunsilk, Charmee, Globe and others.
Geronimo also made the Bureau of Internal Revenue’s list of top individual taxpayers for the year 2010.
