MANILA, Philippines -- A film version of the hit "kilig-serye" starring Jodi Sta. Maria and Richard Yap will reportedly join this year's Metro Manila Film Festival (MMFF).
According to a report published Thursday on entertainment news site Philippine Entertainment Portal, Star Cinema's entry to the 39th edition of the annual film festival is a big-screen version of "Be Careful With My Heart."
The TV series directed by Jeffrey Jeturian and Mervyn Brondial is currently the No. 1 daytime series in the Philippines, according to date from multinational market research group Kantar Media.
It tells the story of Maya (Sta. Maria), an aspiring flight attendant who leaves the province for Manila to pursue her dreams.
Her life plan takes a detour when she becomes the maid of the family of widowed businessman, Richard Lim or "Sir Chief" (Yap), for whom she later develops romantic feelings.
First aired in July 2012 and originally set for a one-season run, "Be Careful With My Heart" has been extended numerous times due to its popularity, and is now close to airing for a year.
In April, ABS-CBN president and chief executive officer Charo Santos-Concio said in jest that the series will stay on air "forever," when asked if it will be extended once again.
"It will be there forever (laughs). Hanggang magkaroon ng apo (laughs). That's always a challenge for our content creators. The challenge is always for the next big hit... but for the meantime, as long as the public is supporting 'Be Careful With My Heart,' it will be there," she said.
